Thinking about Garbage

I'm reading a good book by anthropologist Joshua Reno. The title is Waste Away: Working and Living with a North American Landfill. I learned of this book from a write up in The Atlantic. Here's a video of me talking about what's on my mind as I make my way through the book.

Fight the Power Tools

Father's Day is around the corner. You know what that means: plenty of advertisements for power tools, golf balls, and neckties. Please, no drills or circular saws for me. I don't know how to use them. For me, a power tool is a laptop. Skip the golf balls too. It's not good family policy to spend five hours on a golf course hitting balls into sand and water. No one is comfortable wearing neckties (except for Mitt Romney), so don't buy those either. Can we order up some new cultural images of men? Are there fathers that we know that might like other kinds of gifts? How about a book? Maybe even a cookbook. No, not the ones about grilling meat. How about a simple cookbook for practical family meals with vegetables too!

Check out this Sears ad for Father's Day: "This is Destination Dad." No thanks. Instead, how about a gift certificate to a local restaurant that the family enjoys?

I give JCPenney credit for noticing that not all dads are exactly the same. They departed script with an advertisement of a gay couple and their children. Offering a diverse image of dads earned JCPenney a boycott from a group called One Million Moms (a group that doesn't actually consist of one million moms).

Recognizing the work of parents is a worthy endeavor (of course, the validation needn't come by way of consumerism). By all means, find some way to acknowledge the work of dads on this Father's Day. Buy something if you have to. Maybe even try to find a family-friendly gift for a dad that doesn't involve power tools, golf balls, or ties. (How about one of those awesome #1 Dad t-shirts?)

Not In The Holiday Spirit (Yet)

This past weekend, on Saturday night, my wife and I got a babysitter to watch our two boys. Instead of a romantic night out (mistake #1), we took a practical route and used the night to catch up on Christmas shopping. We started with a quick meal at Generic Chain Restaurant (mistake #2), because of its proximity to stores we wanted to patronize. The food was actually decent, but the atmosphere was bland. When a group of workers gathered together to sing happy birthday to a customer (Holy restaurant cliche, Batman), I was ready to leave. We stopped at Lame Craft Store to get a few ornaments and other trinkets, then headed to Pretend Your House Is Like The Ones On HGTV Store to get a few gifts, then went to the mall to Cute And Cheap Clothes For Kids Store to pick up a few things, and ended at Very Expensive Toy Store to buy $40 Legos for our 4-year-old. My wife and I agreed that neither of us were properly in the holiday spirit. We couldn't pinpoint why. Job stress? Life stress? General holiday stress? I think maybe it has something to do with Consumption Pressure (not sure why I capitalized Consumption and Pressure, but hey, it's a blog). I made an obvious observation that you never feel like you're done shopping. It always feels like you can buy one more thing. And sometimes you have a sense that what you bought just isn't good enough. And why the hell do we spend so much time buying things that people don't need? Granted, I say this from a middle-class perspective. Our family and friends don't need anything. I know that plenty of people do need lots of things. I also know there are good gifts for people who fortunately don't need things. A nice bottle of wine from France makes a good gift for my brother, and a gift certificate to my mother's favorite salon makes a nice gift for her. But the running around to get STUFF doesn't feel satisfying. Maybe I'm just a grinch.

Sunday felt a little different. We took the kids to a tree farm and picked out a nice little Christmas tree. That baby cost $48, then we spent a few more bucks at the gift shop, then a few more dollars on hot dogs and fresh cut french fries (yum). Later on, when the tree was decorated, I felt a little bit of the holiday spirit.

Then, today, I found a nice surprise in my office mailbox: two candy canes. How cute is this, one was a pink candy cane with Dora the Explorer all over it, the other one green with SpongeBob Squarepants all over it. And no card or note. Just somebody who decided to leave two candy canes in my mailbox. That made me happy. I thought to myself: "This makes more sense to me. Leaving fun little items for people without identifying yourself as the gift giver. This is good. Just thinking of someone, recognizing someone in some small way, and not looking for credit. That seems like the holiday spirit."

Well, hopefully I'll lighten up by Christmas. Having kids is supposed to automatically make you enjoy Christmas. And I am excited for my kids. But consumption has a funny way of making you feel empty inside. Anonymous gifts, however, might generate joy and spark some spirit. In any case, happy holidays. Did I really end with a cliche?

The Influence of Advertising

"When I'm watching my TV, and a man comes on to tell me, how white my shirts can be." Perhaps you recognize those lyrics from "I Can't Get No Satisfaction" by The Rolling Stones. What a classic line about advertising. Can't you picture someone trying to sell you Tide or some other detergent, all of which do the same exact job of cleaning your clothes? So what makes you buy one product instead of the other? Advertising! Well, I suppose product placement in stores matters too (is the product on a good shelf that's eye level, or a low shelf so that you'll barely see it?) Don't forget about peer influence! I can safely say many of us aren't influenced by our friends to buy a certain type of detergent, but surely we are influenced when it comes to items like jeans, sneakers, shoes, handbags, etc. Such everyday items are often used as status symbols to impress our friends. We can buy jeans for $15 at Wal-Mart, but many of us will choose to pay much more for trendy brand names to show them off to our peers. How has advertising influenced you? And how do your peers influence what you buy and wear?

Work

Yesterday I saw a man walking proudly to work. The heat was unbearable, but he walked at a fast pace with his head held high. This was a man with purpose. He carried his lunch bucket, another sign that he was ready for a full day of work. I took all this in while driving by in my air conditioned car. "We need to restore pride to work" was the thought that popped into my head. This man looked like an advertisement for an honest day's pay for an honest day of work. And that seems lost in today's society. So many people unemployed, underemployed, and so many others employed in work that doesn't generate pride and dignity. So many jobs depend on emotion work -- having to pretend to be happy serving customers at check out lines and drive thru's. We consume, therefore we are. But does all of our consumption produce pride, dignity, and purpose for workers?