Sunday, August 30, 2015
Kleenex Commercial Accurately Points Out That Boys Care About Feelings
This commercial caught my eye this morning. A boy gives a brief sociological speech about how boys aren't all about being loud and immature. In fact, he explains, boys care about feelings. He proves it by handing a tissue to a girl who is crying about the first day of school. Not bad. I might have written the commercial a different way. Imagine the boy handing a tissue to another boy--that would have been a welcome image. As the actual commercial plays out, it could be read as a young fella helping out a young damsel in distress. It's not a perfect commercial by any stretch, but what commercial is without its flaws and critics? This one isn't bad because it acknowledges the simple truth that boys care about feelings.
Labels:
boys,
commercials,
emotions,
feelings,
gender norms,
girls,
norms
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