Meanwhile, my four-year-old is getting socialized to buy into Valentine's Day. He had to make cards for all his classmates at preschool, all the boys and girls. Times have changed. Back in my day it was feast or famine, either you were the type of kid to get a lot of valentines or none, so you could find a bunch of cards waiting for you or end up like Charlie Brown. My little guy had fun making valentines for everyone in his class. With help from socialization agents--school, family, friends, and media--I'm sure he'll be a Valentine's Day pro someday. I just hope he doesn't buy love on the side of the road.